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Designers Come Together to Help the City of Las Vegas

Written by
AIGA Las Vegas
Published
October 13, 2017
Categories

Local and national designers are using their creative talent to lend support to Las Vegas after the mass shooting on October 1st. Whether it is creating emotional designs that tell a story or creating custom work for fundraising efforts, the examples of compassionate designers are flooding the Las Vegas community.

Designing for Cause

The outpouring of creative collateral to raise money for the Las Vegas Victims Fund has been overwhelming. Below are a list of designers and their fundraising efforts.

Local Las Vegas designer David Resto has created a sticker campaign.

Michelle Meksavanh and Jimi Ramirez have partnered with local business to produce this collateral. 100% of the proceeds will be matched dollar-for-dollar by BRAINTRUST, a local advertising agency. The grand total will be doubled by Zappos.com’s CrowdRise.

Designer Benjamin Howes custom illustration featured on crewneck sweatshirt.

AIGA Reno Tahoe member Connor Goicoechea created this awesome t-shirt design.

You can also get this Nevada Love sticker by Connor Goicoechea.

Red Rock Resorts Foundation & Shepard Fairey’s Studio Number One collaborate on collection of “Vegas Strong” Tees.

The effects of the outreach have been positive as designers pull from their strengths to help those in dire straits.

Storytelling

In addition to fundraising efforts, designers have also been tasked to create work that is telling the story of our city. People often look for imagery and symbols of hope after tragic events. In the editorial field, designers are working on tight deadlines to make an impact with their designs. This is not an easy assignment to be given but local designers such as Ian Racoma, David Sly and Cierra Pedro have all risen to the occasion. You can see examples of their work below.

Las Vegas Weekly Cover by local designer and artist Ian Racoma

Local designer David Sly’s editorial poster featured in the Las Vegas Review-Journal and online.

Story graphic for Vegas Seven online by Cierra Pedro

Story graphic for Vegas Seven online by Cierra Pedro

Agency in Action

Local ad agency R&R partners are also doing their part to help our community. R&R partners are the agency of record for Las Vegas Convention and Visitors Authority and are most noted for creating the slogan “what happens here stays here”. They were quick to put up billboards around the city focusing on two lines of copy, “We’ve been there for you during the good times. Thank you for being there for us now.”

R&R Partners – Billboard Campaign

We are so proud to be a part of such a caring community. If you know of any other design efforts or amazing graphics around town to add to our growing list please email president@lasvegas.aiga.org

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