Design with Data, Present with Power

Learn how to refine quickly and pitch your work confidently with vision data on your side. 3M™ Visual Attention Software ( uses powerful AI to predict what is likely to get noticed at first glance, increasing the likelihood viewers will respond to your design. VAS can analyze almost any visual content – web layouts, print and digital ads, packaging and more – to help you make informed creative decisions without waiting for results of costly market research. Now you can integrate testing and insights directly into your everyday work stream, through to presentation. 

• Discover how to use VAS to analyze your creative content. 

• Know how to markup specific areas in your design to see how likely they are to get noticed. 

• Learn how to use objective feedback to make refinement decisions and reduce subjective review debates.

When & Where
Tue, May 18, 2021 4:00 PM - 4:45 PM EDT