Join HP for an exclusive event and get a FREE entry pass to Pack Expo:

  • See what’s new in digital print technology and discover how it is transforming print forever.
  • Witness first-hand how leading brands and creatives are utilizing HP digital print’s latest features to better engage with consumers
  • Explore the HP booth and all the exciting technologies on display. Pick your own digital print sample kit and claim your chance to win some cool prizes!
  • Pete Foley*, our keynote speaker, will talk about how the psychology behind visual illusions, humor, music and the Mona Lisa can help to create packaging that consistently grabs and holds attention


  • 1:30 – 2:00 – Registration, coffee and network
  • 2:00 – 2:15 – Welcome and intro to HP Digital Printing
  • 2:15 – 3:00 – Keynote speaker – WOW! The Surprising Science of Grabbing Consumers Attention – Pete Foley
  • 3:00 – 4:00 – HP booth tour

*Pete Foley is a consultant who specializes in applying Psychology, Behavioral Economics and Perceptual Science to deliver innovative solutions to a wide range of business challenges. An experienced innovation leader, researcher and practitioner, he draws on 25 years at P&G, where he co-founded their Behavioral Science capability, and published over 100 patents.

Register Now

By AIGA Las Vegas
Published September 20, 2017