Gradient overlay


Written by
AIGA Las Vegas
September 20, 2017

Join HP for an exclusive event and get a FREE entry pass to Pack Expo:

  • See what’s new in digital print technology and discover how it is transforming print forever.
  • Witness first-hand how leading brands and creatives are utilizing HP digital print’s latest features to better engage with consumers
  • Explore the HP booth and all the exciting technologies on display. Pick your own digital print sample kit and claim your chance to win some cool prizes!
  • Pete Foley*, our keynote speaker, will talk about how the psychology behind visual illusions, humor, music and the Mona Lisa can help to create packaging that consistently grabs and holds attention


  • 1:30 – 2:00 – Registration, coffee and network
  • 2:00 – 2:15 – Welcome and intro to HP Digital Printing
  • 2:15 – 3:00 – Keynote speaker – WOW! The Surprising Science of Grabbing Consumers Attention – Pete Foley
  • 3:00 – 4:00 – HP booth tour

*Pete Foley is a consultant who specializes in applying Psychology, Behavioral Economics and Perceptual Science to deliver innovative solutions to a wide range of business challenges. An experienced innovation leader, researcher and practitioner, he draws on 25 years at P&G, where he co-founded their Behavioral Science capability, and published over 100 patents.

Register Now

AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.

Comments are closed.